Social Media Manager

About Us: 

OWC is a fast-paced, friendly atmosphere that advocates ingenuity and encourages every employee to contribute ideas towards the discovery of the next innovative concept that could change the world of technology. Our shared vision of the ultimate customer experience is a key component to achieving the industry-leading results OWC has become known for around the globe. We firmly believe that the best in life is obtained through dedicated teamwork and creativity. 

OWC is an environmentally conscious company committed to the conservation of our planet's resources through the use of renewable energy and company-wide recycling programs. Today OWC is recognized as a leading zero-emissions Mac and PC technology company. Other World Computing (OWC) has been providing the highest quality hardware products and support to the computer industry since 1988, specializing in Mac upgrades and expansion products to extend the useful life of Macs and reduce e-waste. We have one of the largest online catalogs for computer and iDevice enhancement products through our e-commerce portal www.macsales.com and have been steadily expanding the software solutions we provide as well through our brands SoftRAID and Mediafour. 

OWC offers great benefits such as medical, dental, vision, 401K, short/long term disability, HSA and FSA accounts and a wellness program. We provide paid time off and 6 paid holidays as well as flexible schedule and work from home opportunities. We value our employees so there is potential for career growth, cross functional training, stretch assignments and ongoing educational opportunities. 

*Please Note this is a hybrid role*
You would need to commute into one of the following office locations:
-Woodstock, IL
-Austin, TX
-Mill Valley, CA
-Des Moines, IA
-Burbank, CA
-Blue Ash, OH
 

Summary: 

As the Social Media Manager for OWC, you will lead an evolving social media team. You will be responsible for helping to develop and execute the social media strategy that engages consumers, bringing them closer to our brand and the products we bring to market. 

You will be responsible for finding creative ways to interject our brand into conversations with consumers to drive strategic value to the company’s overall reputation. While driving community engagement, you will come to intimately know our audiences and identify influencers that authentically fit us, building relationships with those influencers. We need you to deliver real-time insights through social listening that can impact our brand communication plans. The role will deliver on our strategic approach to social communication as well as day-to-day executions of those strategies. You will work collaboratively on day-to-day management of conversations on all social media platforms for the OWC brand. You will help guide and provide information to our internal and external partners as well as those agencies who support us socially around the world. For social media, you'll be focused on understanding our owned communities on TikTok, Facebook, Instagram, X, and YouTube, etc. as well as working to understand the other conversations outside of this. Our goals include driving overall brand and product awareness as well as meaningful engagement with our fans, followers and those who could potentially become part of our community. We are seeking candidates who live and breathe social media. As in, they really love social media. 

Supervisory Responsibilities:  

• Interface with current Social Media Agency. 

Duties/Responsibilities: 

• Engage in conversation as the official voice of OWC in social media. 

• Oversee the growth effectiveness of the following platforms: Instagram, YouTube, Facebook, TikTok, X, Reddit. 

• Manage relationships and deliverables with OWC ambassadors and influencers.  

• Manage the relationships with all Creative agencies OWC hires to work on OWC social platforms.  

• Contribute to videos, blog posts, graphics, web content and email on our social channels and other digital properties.  

• Develop social posts for editorial calendar in coordination with the marketing and editorial teams.  

• Create weekly and monthly reports to provide social and content insights to the broader marketing and management teams. 

• Monitor conversations about our brand using social media monitoring tools and respond where appropriate. 

• Identify opportunities to leverage social media in new ways and continue to grow engagement with our online communities.  

• Manage paid fan acquisition and content promotion campaigns for social media channels.  

• Use social analytics and insights to inform editorial opportunities.  

• Special projects and duties as assigned by leadership. 
   

Required Skills/Abilities: 

• 2-4 years Journalism, marketing, digital or social media experience 

• Availability to monitor social media channels daily, including evenings and weekends 

• Strong writing skills with experience creating highly engaging social media posts 

• Passion for creating and consuming new content types including graphics, pictures, illustrations, videos, etc. and distributing these assets to our social community 

• A self-starter with the willingness, and desire, to "roll up your sleeves" and get the job done 

• Experience using social media monitoring tools 

• Strong interpersonal skills with a desire to work cross-functionally and in teams 

• Preference for working in a fast-paced, entrepreneurial environment 

• Experience analyzing and summarizing data to identify trends and make recommendations 

• Experience creating and managing paid social advertising campaigns 
   

Education and Experience: 

• Bachelor’s Degree in Marketing or equivalent.   

Compensation: Starting at $80,000 USD per year, based on experience and qualifications.

Physical Requirements: 

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Capable of lifting up to 15 lbs. occasionally. 

Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions. This job description supersedes prior job descriptions. When duties and responsibilities change and develop, the job description will be reviewed and is subject to changes of business necessity.  

EEO/AA Employer  

Applicants must be currently authorized to work in the United States.  

We are proud to be an Equal Opportunity and Affirmative Action employer, and considers qualified applicants without regard to race, color, creed, religion, ancestry, national origin, sex, sexual orientation, gender identity, age, disability, veteran status, or any other protected factor under federal, state, or local law.